Head of Brand & Communications

Make your mark on one of the most recognised brands in the Czech market.

We’re looking for a transformative Head of Brand & Communications to define and deliver a long‑term brand and communications strategy that differentiates Vodafone, fuels commercial priorities, and increases brand value.

This role goes beyond communications excellence. You will embed customer insight, marketing intelligence, and customer experience thinking into everything we do — ensuring our brand promise is consistently felt across every touchpoint.

You’ll lead our MarkComm, Brand, Insight, and CX agenda, set the bar for creative excellence, and turn big ideas into measurable business impact.

What you’ll lead

• Vision & Strategy - Own the end‑to‑end Brand & Communications strategy that gives customers compelling reasons to choose Vodafone — grounded in customer insight and directly supporting company goals, priorities, and revenue targets.
• Customer insight & marketing research - Lead the use of market research, customer insight, and brand performance tracking to inform strategy, creative direction, media investment, and proposition communication. Turn data into clear stories, decisions, and action.
• Customer experience & brand consistency - Shape how the Vodafone brand is experienced across the full customer journey — from mass communications and digital to retail, propositions, and service touchpoints — ensuring consistency, relevance, and emotional connection.
• Team leadership - Manage, motivate, and develop a high‑performing MarkComm & Brand organisation — setting clear priorities, role‑modelling leadership, and creating an inspiring climate that drives behaviour change and accountability.
• Integrated communications - Lead strategic above‑the‑line campaigns, point‑of‑sale communications, and media planning with a deep understanding of how brand, creative, channels, and customer experience connect.
• Budget ownership - Take overall responsibility for annual planning, management, and tracking of the Brand & Communications budget; drive smart investment decisions, streamline processes, and accelerate innovation and simplification.
• Crossfunctional impact - Translate the brand and CX strategy into best‑in‑class communication and experience tactics for the Czech market — partnering closely with Consumer and Business Marketing, Digital, Retail, and Customer Care teams.
• Agency & partner ecosystem - Build strong relationships with creative, research, retail, and media partners; evaluate performance and implement corrective actions to deliver award‑worthy ideas, campaigns, and experiences that reflect Vodafone’s style and tonality.
• Digital & experience acceleration - Champion modern communication methods and channels (including biddable digital media) and continuously evolve how insight, technology, and creativity improve customer experience in a fast‑paced, highly collaborative environment.

What you’ll bring

• A proven track record leading brand, marketing communications, customer insight, or integrated marketing at scale (ideally in complex, high‑visibility consumer categories).
• Leadership excellence — building, coaching, and energising multi‑disciplinary teams and agency partners to do the best work of their careers.
• Strong insight‑to‑action capability — from commissioning research and interpreting data to shaping strategy, creative briefs, and experience improvements.
• Creative and commercial acumen — from judging ideas and storytelling to setting KPIs, reading results, and reallocating spend for impact.
• Mastery of media strategy across ATL/BTL, with deep experience in digital and biddable channels, retail, and point‑of‑sale ecosystems.
• Financial stewardship of significant budgets and an instinct for simplification and scalable processes.
• Strong stakeholder influence; fluent Czech and English .

And we offer you

• We currently work in a roughly 3 days from home, 2 days in the office mode,
• Here, we address each other informally and aren’t really bothered about a dress code… It suits us all just fine, and we hope you’ll feel good among us too.
• Annual bonus
• We keep up with the times or even a step ahead, so with us you can enjoy 5 weeks of vacation, 5 personal days
• We also think about parents, with 16 weeks vacations for new parents
• If Vodafone, then full on – you will get a mobile phone and a great unlimited tariff, plus 24 000 benefit points per year which you can use in the cafeteria to buy vacations, educational courses or just to invite your dearest to the cinema.
• Option to use the uLékaře.cz service
• We’re located on a metro line – right at the entrance actually – our headquarters are in Stodůlky. You’ll find everything you need in the building and the vicinity for your lunch break or coffee break, and you can even shop in the nearby stores.
• And if you need to shake it off after work, you can grab one of the bikes we rent, or go to our gym located in the building.

At Vodafone, we’re passionate about creating inclusive workplaces where everyone can be themselves and achieve their best. For us, that means supportive teams and strong relationships where everyone’s contribution is valued - across social and cultural backgrounds, ethnicities, age, genders, gender identities, abilities, sexual orientation, and everything that makes us unique. We want the best people to join us and make their difference, so we will always consider requests for flexible working (such as full-time, part-time, home-working).

Band*:
TW Grade: 14
* We provide this information in the interest of transparency regarding remuneration. It expresses classification according to internal classification.